Seb Sidbury

Head of Product Marketing

Seb leads product marketing at Bitrise, where he’s responsible for shaping go-to-market strategy and product positioning. He helps connect complex product capabilities with specific customer needs to drive awareness, adoption, and impact.

With 15 years of experience across product marketing, strategy, and planning roles, Seb specialises in launching technical products for developer audiences in both product-led and sales-led environments.

Before moving into tech, he built his career in product strategy and planning within the automotive industry.